A Multinational Bank has two core product objectives online: driving user acquisitions through Online Account Openings and Online Loan Applications.
Facing a problem of high acquisition costs for these two products, GrowthOps helped define a goal of driving congruence, efficiency, and ensuring all activities are directly focused on user outcomes.
Our integrated SEO approach, focusing on the end goal and product, has enabled us to drive acquisition through online account openings and cross-sell using online loan applications.
