The ASEAN Telco Experience: Mastering B2C Engagement in the ASEAN Market
The B2C telecom sector in ASEAN is navigating a complex landscape marked by intense competition,...
The ASEAN Telco Experience: Mastering SME Customer Engagement in the ASEAN Market
In a highly competitive and crowded telecom market, companies across ASEAN are striving to stay...
Marketers, Here's Why the Anti-Trend Movement Deserves Your Attention
Ever heard of the anti-trend? Anti-consumerism, anti-fashion, slow food, low-tech fitness, and the...
The eCommerce Experience in Malaysia and Singapore: Market Overview and Consumer Behavior
The eCommerce market in Malaysia and Singapore presents unique challenges and opportunities, shaped...
A Perspective on ASEAN Banks Digital Transformation Efforts and Opportunities
In the face of a rapidly evolving global economy, ASEAN banks are at a pivotal juncture, driven by...
2024 Marketing Trends: How Technology Is Transforming Creativity
In the fast-paced world of business, agility is the name of the game. Surprisingly, technology is...
Winning in Singapore's B2B Market is About Nailing the Basics
“The B2B Marketing Benchmark” report, released by LinkedIn and Ipsos in June 2023, suggests that...
Perspectives from women in marketing tech on overcoming industry challenges
The global marketing technology market’s value was estimated at nearly 345 billion U.S. dollars in...
How generative AI is impacting the creative industry
At the turn of the decade, technology had already begun to change the nature of self-identity....
